Category: Company News

Advantek Recognized by ASE for Carbon Verification Project

Written by , -

Advantek Taiwan was recently honored with a Certificate of Appreciation from ASE Holdings during its 2024 Supplier Awards, recognizing participation in their Supply Chain Carbon Verification Project. ASE is one of the world’s largest providers of outsourced semiconductor assembly and test (OSAT) services and a leading electronic manufacturing services (EMS) provider.

Among hundreds of suppliers, Advantek was one of eight to receive this distinction. Jessica Wu, Vice President of Sales for Northeast Asia, accepted the certificate on Advantek’s behalf.

“We are proud to be the sole embossed carrier tape supplier recognized by ASE this year,” said Norton Kuo, Plant Director for Taiwan.

“The award highlights Advantek Taiwan’s successful verification by an accredited third party for ISO 14064 and ISO 14067 standards, along with strong performance in ASE’s audits.

Advantek has partnered with ASE for more than three decades, delivering a full range of carrier tape products and collaborative support in Value Analysis & Engineering. This long-standing relationship is built on quality, reliability, and shared sustainability goals.

Advantek Taiwan’s efforts drive sustainability forward while strengthening results-driven partnerships across the global semiconductor industry.

Commitment to Leadership Excellence

Written by , -

Advantek’s ongoing Leadership Development Program reflects our ‘One Company, One Team’ belief – empowering locations to develop and strengthen capabilities within a global framework.

The most recent sessions in Taiwan and Shanghai reinforced key leadership principles and provided hands-on training to enhance management capabilities.

In Taiwan, a three-day course brought together supervisors, front-line leaders, and high-potential employees to sharpen essential leadership skills. The sessions emphasized teamwork, collaboration, and structured management, equipping participants with practical tools to navigate daily leadership challenges.

Interactive exercises encouraged reflection on how leadership extends beyond task delegation to guiding teams toward shared goals.

At Advantek Shanghai, a refresher course focused on strengthening leadership fundamentals for managers and HR professionals. A key exercise challenged participants to convey instructions without visual aids, underscoring the importance of clear communication in effective leadership.

The session highlighted three core leadership skills:

  • Clear Communication – Ensuring accuracy to prevent misunderstandings
  • Teamwork – Navigating time-sensitive, role-specific collaboration
  • Leadership Alignment – Providing direction and empowering team members

These programs are part of Advantek’s continuous investment in leadership development, ensuring that teams communicate, collaborate, and lead effectively to drive the company’s success.

Advantek and Winpack Forge Strategic Partnership to Enhance Global Packaging Solutions

Written by , - , ,

Industry News Icon

Eden Prairie, Minn., November 4, 2024 — Advantek, LLC (“Advantek”), a leading provider of precision component delivery systems, today announced a strategic partnership with Jiangyin Winpack Tech Co., Ltd. (“Winpack”), a recognized provider of precision packaging solutions headquartered in China. Advantek’s collaboration with Winpack’s Eurasia group marks a significant step in aligning the strengths of both companies to serve global customers more effectively, while enhancing Advantek and Winpack’s combined capabilities and reach.

Headquartered in Eden Prairie, Minnesota, Advantek operates manufacturing facilities in Taipei, Manila, Penang, Shanghai, Eau Claire (U.S.) and Laxå (Sweden). For over 40 years, Advantek’s precision-engineered specialty packaging tape has supported the safe transport and presentation of high-value semiconductor and electronic components. These solutions play a vital role in assembling products such as computers, mobile phones, LED lighting, medical devices, smart appliances, automobiles, and various consumer products. In 2022, Advantek partnered with Cornell Capital, a U.S.-based private investment firm, to accelerate initiatives to provide customers with optimal efficiency and flexibility across a global manufacturing footprint.

Through this latest strategic partnership, Advantek will benefit from Winpack’s established market presence, unlocking new high-volume opportunities and strengthening its global footprint, particularly in Asia. In turn, Winpack will gain access to Advantek’s comprehensive range of products and technological capabilities, enabling Winpack to offer customers an expanded portfolio by utilizing existing product offerings and advanced design expertise.

“This strategic partnership represents an important step forward in aligning our group with a global customer base and ensuring we continue to deliver the same level of consistent product excellence and high-quality service,” said Wim Goossens, President & CEO of Advantek. “By combining our strengths, we can better meet the evolving needs of the international market.”

“Partnering with Advantek allows us to accelerate our capabilities in serving the entire market, including providing the most precise and clean tolerances in the carrier tape market,” said Tim Lee, General Manager of Winpack. “We are excited to enhance our small form factor offerings and deliver the high degree of cleanliness that our customers demand.”

“As a leading provider of packaging solutions globally, Advantek has been focused on growing its presence in key international markets,” Allen Chu, Partner at Cornell Capital. “Through this partnership with Winpack, Advantek will be even better positioned as a best-in-class, global provider of precision component delivery systems, benefiting from Winpack’s two-decade presence in China.”

 

About Advantek

Advantek is a leading provider of precision component delivery systems with facilities in North America, Asia, and Europe. Advantek’s solutions play an important role in the assembly process of products such as computers, mobile phones, LED lighting, medical components, smart appliances, and automobiles. For more information, visit www.advantek.com.

 

About Cornell Capital

Cornell Capital is a U.S.-based private investment firm with approximately $5.5 billion of AUM and offices in New York and Hong Kong. Leveraging decades of global investment experience, the firm takes a disciplined approach to investing across the industrials, business services, financial services, and consumer sectors, often in companies that can benefit from the firm’s Asia presence and cross-border expertise. Founded in 2013 by Senior Partner Henry Cornell, the former Vice Chairman of Goldman Sachs’ Merchant Banking Division, the firm is led by a highly seasoned team with significant shared investment experience. For more information, visit www.cornellcapllc.com.

 

For Media Inquiries:

Advantek:
George Carbone
Executive Vice President and CFO
+1 715-833-1677

Cornell Capital:
Kate Thompson / Erik Carlson / Madeline Jones
Joele Frank, Wilkinson Brimmer Katcher
+1 212-355-4449

Raising Environmental Awareness Among the Youth

Written by , -

Helen Mangente, Advantek’s Global Compliance Director, recently spoke to STEM students at Sto. Tomas Senior High in Batangas, Philippines, sharing insights on environmental sustainability.

She covered an evolution of environmental challenges, from ozone depletion to managing greenhouse gasses and climate change. Frameworks like ISO 14001 and ISO 10064, as well as international protocols were highlighted – with a focus on effective monitoring, evaluation, and transparency being key factors to meaningful improvement.

The discussion gave students a deeper understanding of how businesses can balance social responsibility, environmental stewardship, and economic viability.

Advantek Recognized by ASE Holdings

Written by , -

Advantek Taiwan was recently honored as the Best Supplier in the Carrier Tape category during ASE Holdings’ Annual Supplier Day in Taipei. ASE is one of the world’s largest providers of outsourced semiconductor manufacturing services in assembly and test (OSAT) and a leading provider of electronic manufacturing services (EMS).

Wim Goosens, Advantek CEO & President, accepted the award on behalf of the company.

Advantek has collaborated with ASE for over 30 years – providing a full range of carrier tape products, comprehensive support, and a partnership in Value Analysis & Engineering.

The recognition re-affirms the long-standing relationship and Advantek’s position as a leader in precision component packaging systems. As a best-in-class supplier for 2023, Advantek remains committed to excellence and shared goals with its partners. Carrying Tomorrow™

Advantek Marks 20 Years of Manufacturing Excellence in China

Written by , -

Advantek recently celebrated a significant milestone in our decades-long China presence – the 20th anniversary of manufacturing! This year’s annual event, held in Zhejiang Province, featured fun team-building activities, and culminated with long-time employees taking stage to cut a ceremonial cake.

Congratulations, Advantek Shanghai!

One Company, One Team: Year-End Events Highlight Global Team Spirit

Written by , -

Advantek year-end events.

With an extensive global presence and strategically positioned regional hubs, Advantek’s year-end celebrations embodied our ‘glocal’ ethos. Nearly a year since the end of the global pandemic, the gatherings were a long-awaited opportunity to reconnect in person.

In Shanghai, the Lunar New Year Celebration doubled as the year-end event where longstanding employees were honored with service awards. Meanwhile, the Philippines hosted a Filipiniana-themed event with high attendance and recognition for top performers.

Advantek Taiwan also organized several gatherings where special awards were presented to recognize quality improvement projects undertaken by the team. Lastly, Advantek Malaysia maintained its tradition with an annual dinner in Penang, attended by employees from Malaysia and Singapore. The event featured a service award ceremony recognizing long-term dedication and special awards were given to standout employees.

Advantek continuously invests in initiatives enhancing employee well-being, professional development, and job satisfaction. We believe that recognizing talent and supporting individual growth creates collective success.

With over 45 years of experience and a comprehensive range of services, Advantek remains a leader in semiconductor transportation packaging media. Trusted by clients worldwide, we’ve protected over two trillion components. Explore our products and see how we are Carrying Tomorrow™ at www.advantek.com.

Developing Future Leaders

Written by , -

Advantek, a leader in precision component delivery systems, continues to invest in the future through its Leadership Development Program. The most recent sessions took place in Malaysia and the Philippines during the first quarter of 2024.

The program highlighted core leadership principles, encouraged a Growth Mindset, and engrained a valuable feedback model for clear and constructive criticism. Participants praised the program for fostering camaraderie and aligning with Advantek’s core values. Here are what some had to say:

“The leadership training offered by Advantek is an excellent approach for leaders to enhance their talents, motivate their teams, and deliver results. Successful leaders can transform organizations.” — Yogendren Palanivelu, Malaysia

“My key takeaway is the importance of communication and how to employ different styles of leadership in various situations.” — Arvin Consignado, Philippines

The Leadership Development Program is ever-evolving. By providing tailored training and resources, it underscores Advantek’s dedication to the success of every employee.

Explore our products and see how we are Carrying Tomorrow™ at www.advantek.com.

Advantek Corporate Social Responsibility During COVID-19

Written by , -

Despite the devastating impact of COVID-19 on people and businesses around the world in 2020, Advantek Corporate Social Responsibility has continued in the Philippines but in a slightly different way.

The site has supported both online teaching and classroom education by donating e-learning equipment such as laptops, calculators, printer ink/paper, and televisions. Along with that, they have donated hygiene and COVID sanitizing kits to low-income STEM and elementary school students in public schools near Advantek to help them continue their studies despite lockdowns and other COVID-related challenges.

“Through this simple act, we help these students continue their education and achieve their dreams,” says Rose Lera, Human Resources Manager, Philippines.

As we plan for 2021 we look forward to helping in more ways with our Corporate Social Responsibility program.

Advantek Gives Back to Families in Need

Written by , -

As part of Advantek’s Corporate Social Responsibility program, our Eden Prairie office participated in an event, for Project for Pride in Living. It is a Minneapolis, Minnesota non-profit that, “builds the hope, assets, and self-reliance of individuals and families who have lower incomes by providing transformative affordable housing and employment readiness services.” We put together 200 snack packs to be distributed to kids in these families, as they are not receiving the meals they typically would at school, with distanced learning during the pandemic. It was a fun team building event, and we are looking forward to more Corporate Social Responsibility projects in 2021.

Advantek Announces Industry’s First Large Hub 7” LOKREEL

Written by , - ,

EDEN PRAIRIE, Minnesota, USA. 22 September 2020—Advantek, Inc., the world’s leading provider of precision component packaging systems, recently added an enhanced packaging reel to their advanced line of products.

Advantek announces the industry’s first large hub 7” LOKREEL, expanding its industry leadership position in delivering plastic reel solutions.  This new RE reel design has a 5” hub diameter, providing the perfect solution for customers needing to put large die on a 7” reel or ship lower meter count reels.  The new RE reels are available in white and black and in widths of 8mm, 12mm, 16mm and 24mm, enabling new options in packaging efficiencies.

The large hub RE reels are available for immediate shipment, please contact your local Advantek office for additional product details.

About Advantek, Inc.

Advantek carrier tape safeguards the delivery of delicate components for computers, mobile phones, LED applications, medical devices, smart appliances, automotive systems and other technological products.

Advantek is a wholly-owned subsidiary of Robert Family Holdings (RFH) since 1992. RFH is a privately-held, family business with origins dating to 1946. RFH is focused on growth management and acquisition of high-value manufacturing companies. Identification of growth opportunities, technological development, and commitment to customers are the core elements of the RFH strategy.

Supporting Diversity in the Engineering Workplace

Written by , -

What is the most valuable asset of an organization?

Some might argue the real value lies in the investments, the equipment, or the inventory. Miget Perez, Vice President of Human Resources at Advantek, says the most valuable “asset” of any organization is none of those—it’s the people. The people define the strategy, implement the processes, develop the technology, and discover new solutions.

“To work in a space where our primary goal is to attract, develop and retain the company’s greatest asset is a privilege,” says Perez. “It’s my job to help our people, Advantek employees, be the best that they can be.”

Perez has spent the last five years of her career working alongside engineers and other professionals in the semiconductor industry. As a Vice President at Advantek, she’s noticed one significant trend in the industry, and it does not appear to be changing anytime soon.

This trend (or, lack of one) specifically follows women in engineering. The number of women pursuing careers as engineers has been at a standstill.

Over the past 18 years, women have increased their numbers in many professions previously dominated by men, including law, business, medicine, and other STEM fields in the U.S. However, the number of women in engineering in the U.S. has not increased since the early 2000s. SWE, the Society of Women Engineers, reports that out of all the engineers in the United States, only 13% are women.

Conducted research tries to understand why such significant gender gaps exist in engineering today. Some studies suggest the issue stems due to organizational climate or the difference between men and women’s pay. Perez believes an important contributor could be a lack of effort to promote diversity from organizations in the industry.

“Promoting diversity in the workplace is a key step to changing the trend,” says Perez. “At Advantek, our gender diversity index is 40%. Introducing more women to key positions—technical, managerial, or leadership—will encourage more women to pursue careers and industries that have a predominantly male population.”

Perez also suggests companies and organizations make an effort to help more women meet personal challenges that coincide with their careers.

“We can help introduce and retain female engineers by providing a workplace that supports them in managing family demands,” says Perez. “Examples are leave policies, options for flexible work arrangements, provision for child care, and so on. We need to encourage and help women who are at the stage of raising a family to stay active in their career or come back to the workplace.”

Any organization can benefit from a diverse workforce. Diversity brings strategic benefits and value to a business. While the number of women in engineering might be slim, their skills and abilities are obviously not.

“Women, like men, are technically capable, sound decision makers, and effective leaders,” says Perez. “They communicate effectively and tend to be inclusive. They make others feel included, valued, and listened to.”

The first step to closing the gender gap in engineering is to address the problem. Organizations and companies need to understand the value of diversity and the obstacles women might approach when entering the field. Perez is confident the trend can change if organizations and young professionals pursuing careers face the challenge together.

“To women considering a career in engineering: approach other women in the field and talk about your ideas and challenges. Recognize your strengths and leverage those strengths to excel, create value, and make a difference. Together we can work to see the best possibilities for every organization’s most valuable ‘asset’.”

Four Teams of Experts, One Powerful Goal

Written by , -

At Advantek, we believe in the power of excellent engineering. Earlier this year, the company established four new engineering teams of experts that strive to implement excellence in a strategic way.  

Advantek manufactures and delivers industry-leading carrier tape for customers across the world. From large mechanical devices to advanced micro-components, the company offers a variety of solutions that promise to carry and protect any device.

In order to produce high-precision tape, the company uses an array of manufacturing processes. Each process excels with its own unique set of capabilities. Yet, all are tailored to produce the most dependable designs and solutions available in the industry.

Recently, the company created and assigned four teams of experts to focus on their manufacturing processes. The goal? To excel in productivity and technology leadership. They work to utilize the company’s engineering resources and capabilities in the most effective way possible.

These team are called Centers of Excellence (CoE).  Teams of engineers make up each CoE and welcome the challenge and responsibility to advance manufacturing technologies. The teams focus on productivity, quality, and process advancements. Engineers are encouraged to be innovative and forward-thinking in developing new carrier tape solutions.

“The ideas that can result from CoE discussions can never be replaced by any other method”, says Todd Oliverius, Senior Mechanical Engineering Designer. “Working in a team can be inspiring, and fun, which leads to increased productivity and creativity around advancing our manufacturing processes and technologies.”

Together, the CoE’s collaborate to produce the most advanced technologies in the industry. They are responsible for overseeing and managing quality, dimensions, product and process designs, and materials related to each manufacturing process. In this way, every concern or question is always addressed by technology experts. Their efforts output industry-leading process capabilities.

“The CoEs are implementing new operational initiatives aimed at optimizing productivity, driving down costs, and improving quality,” says Tom Skrtic, V.P. of Engineering. “We’ve already seen many improvements implemented with more to follow. The teams are also focused on long-term goals within their area of expertise–adding equipment to the processes to make them more precise and robust. The teams are actively working on multiple ways to improve processes, materials, and technologies now and in the future.”

SEMICON Taiwan 2018 Recap

Written by , -

Photo © SEMICON Taiwan

Since 1971, SEMICON Taiwan has committed to helping its members grow and learn more about their markets and industry challenges. Serving as a global industry association, SEMI supports the manufacturing supply chains for the microelectronics, display and photovoltaic industries. The association connects industry leaders and innovators with the purpose to drive smarter, faster, and more economical products each year.

In early September, Advantek exhibited alongside hundreds of other global members at SEMICON Taiwan 2018. This year’s conference focused on connecting, collaborating, and innovation. The event saw more than 36,000 visitors and displayed over 600 exhibitors.

Advantek’s booth saw new and long-time customers, all stopping by to meet with our Taiwan sales team. Many discussed new carrier tape solutions for their current and future packaging needs. Other discussions centered around precision fit for advanced semiconductors, WLFOP, chip scale packages, and bare die.

“We joined SEMICON over 20 years ago. Every year, we enjoy meeting with customers and experiencing everything the show has to offer,” says Jessica Wu, Taiwan Sales Manager.

SEMICON Taiwan 2018 proved to be another excellent event for Advantek to join forces with other industry leaders and connect with our dedicated customers from around the world.

For more information on SEMICON Taiwan, visit here.

SMT Hybrid Packaging Conference 2018 Recap

Written by , -

Photo: © 2018 Mesago/Mathias Kutt

With more than 430 exhibitors, all presenting new innovations and solutions for microelectronic assemblies and systems, the SMT Hybrid Packaging Conference is one of the largest trade shows in the industry. From June 5 to June 7, global contributors in microelectronics gathered in Nuremburg, Germany to display their advanced products and technologies. Among those exhibitors was Advantek, a recognized leader in manufacturing precision component delivery systems.

This year’s SMT conference was a great platform for Advantek to display new products and solutions to customers from around the world. High precision developments and Advantek’s most recent design enhancements for complex tapes were a standout at the trade show, drawing new customers and downstream users.

Photo: Axel Held

SMT 2018 proved that the positive developments from last year’s conference are advancing, and the interest in precision component delivery systems continues to grow.

“The detailed discussions we had with customers and industry partners on a wide array of products and new innovations will continue to expand our role as the leading solutions provider throughout Europe.”  said Axel Held, Director Sales EMEA at Advantek.

In order to optimize your browsing experience Advantek uses cookies. You agree to the usage of cookies when you continue browsing this site. For more information regarding cookies and the processing of your personal data, please read our Privacy Policy.

OK